We are thrilled to announce, along with Audioboom, a platform that distributes, monetizes and produces podcasts, our advertising technology partnership today. We have worked hand-in-hand to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom’s inventory of podcasts.
Last year, Audioboom began the search for a tool that could move their advertising technologies forward. We were honored to be selected as the partner to bring Audioboom’s technology to life. The new advertising system was built and tested together based on everything that both companies have been working on for the last few years, bringing fresh technical advances from core code through to final delivery.
Our advertising tool seamlessly connects to Audioboom’s hosting and distribution platform. For Audioboom’s premium network of 250 shows it gives the option for host endorsements and live reads to be delivered at scale, targeted to location, or delivered against a show’s archive in order to optimize podcast revenue. For Audioboom’s wider group of podcast partners it will deliver advertising across the entire network, connecting to ad-networks and programmatic exchanges to maximize ad fill.
“For the first time we have a system that’s fast, scalable, cost-efficient, easy to operate, and fully adapted for both dynamic host endorsements and spot sales,” said Lance Paterson, Audioboom’s VP of Research. “It also comes with a highly effective Yield Ops system to connect our inventory directly to major advertising partners, and a full suite of APIs that make expansion and development simplicity itself. Future plans include developing class-leading metrics systems and a number of other technical advances.”
Our technology was appealing to Audioboom because it provided robust tools to manage host endorsement campaigns, but could also maximize the ad fill rate and optimize yield by combining priority, price competition, and backfill for the thousands of shows who utilize their distribution platform. The native support of VAST and OpenRTB integrations — making it immediately connectable to all major audio programmatic exchanges — was also a big draw.
“Our goal is to create advertising technologies that allow businesses to capitalize on all their new and archived content and unsold ad spots with our easy programmatic exchange integrations,” said Francesco Baschieri, President at Voxnest. “We’re thrilled to put our knowledge to work alongside a company like Audioboom who are always up for innovating in the audio space.”