Introducing Voxnest’s New Head of Strategic Partnerships

The Voxnest team is expanding. At the end of last year we welcomed our new Head of Content Jonathan Zenti, now we’re excited to introduce our new Head of Strategic Partnership: Mattia Verzella.

Mattia will be responsible for growing the Voxnest brand in a strategic manner with key areas of focus. Firstly, he will work to establish new – and boost existing – partnerships with ad-technology firms, aiming to increase monetization opportunities for both podcasters and advertisers. He will also create channels for content promotion on a variety of digital properties. More broadly, he will work with a variety of tech companies to build new experiences and solutions for both content creators and listeners.

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New Partnership Between Voxnest and Deezer

Exciting news, we’ve teamed up with the international music streaming platform Deezer. The partnership will give Deezer a catalogue of audio content and Spreaker’s podcasters the chance to grow their listener and financial potential.

Chris Baughen, VP of Content and Productions at Deezer said: “Deezer can be a platform of choice for the thousands of talented creators who are trying to reach new listeners with their content.”

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Content Consumption: Everything You Need to Know About it in 2018

The digital media landscape is in constant evolution, with changes happening at great speed. Innovations in screen technology, artificial intelligence and automated algorithms are driving these changes at a mindblowing pace; combined with the emergence of virtual reality and voice activated devices the market shows no signs of slowing down in its search to better consumers’ user experience of how they consume media content. Continue reading “Content Consumption: Everything You Need to Know About it in 2018”

Media agencies: The Current Spend and Future Trends of Podcast Advertising

Podcast advertising is set to become big business. Already the choice of in the know marketers, it is set to become a much more mainstream choice for brands over the next few years and we’re keen to explore exactly what this means for the market and more specifically media agencies. Continue reading “Media agencies: The Current Spend and Future Trends of Podcast Advertising”

Advertisers Have Found a Home in Podcasts & it’s Successful

Podcast listeners and advertising are finding mutual understanding: a passion for on-demand audio content. Last year an analysis by Bridge Ratings predicted that as advertisers gained more and more confidence in podcasts, the market spend for the Podcast space will expand at a consistent 25% a year through to 2020. Continue reading “Advertisers Have Found a Home in Podcasts & it’s Successful”

Dynamic Ad Insertion – What it is and Why You Should Be Utilising it

Dynamically Inserted Advertising or ‘Dynamic Ad Insertion’, is the concept of placing audio adverts in podcast episode downloads, with businesses paying to have their advert available for a certain amount of impressions or plays.

This style of advertising is a hot topic at the moment and one which is still having its pros and cons debated – we look at what potential there is for both podcasters and businesses alike, how to use it to its best potential and what it means for the podcasting industry. Continue reading “Dynamic Ad Insertion – What it is and Why You Should Be Utilising it”

Voxnest: The New Professional Solution for Your Podcast Business

Producing a podcast means keeping multiple plates spinning. We put in the hours for those lightning bolt moments of creative payoff, presenting polished and appealing content while just below the surface it’s business as usual. There’s data to track, advertisers to consider, and profit to earn.

Every aspect of the process comes with its own thrills, but it’s easy to get bogged down by the technical nitty-gritty and lose focus of the mission at the heart of your content. What’s needed is a set of heavy-duty solutions that can work in synergy with your creativity and keep the entire production buoyant and flowing. Continue reading “Voxnest: The New Professional Solution for Your Podcast Business”