We are thrilled to announce, along with Audioboom, a platform that distributes, monetizes and produces podcasts, our advertising technology partnership today. We have worked hand-in-hand to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom’s inventory of podcasts.
Producing a successful podcast isn’t as simple as it once was. Don’t get us wrong, there’s still plenty of room to make a splash in the industry (as it’s just now really taking off), but it is important as a publisher to take note and make adjustments as insights and information become more readily available.
While there are plenty of general rules of thumb for things like topic selection, show flow/format, publishing times and marketing tactics, we wanted to see if we could drill down and find insights that would be specifically helpful depending on the category of podcast.
Good thing we did a deep dive, because we found that listening behaviors, based on the podcast’s category, significantly differ. Which means that, as a podcaster, publishing time, based on the podcast’s category, truly matters. This also gives advertisers the data they need to partner with particular podcast categories as an opportunity to develop more time-specific ads.
Since our March report the battle for podcasting power has stepped up a notch – both Apple Podcasts and Spotify have drawn their best weapons in a bid for audio dominance.
In May Bloomberg wrote that Spotify would be focusing the company’s efforts into overhauling the App, putting podcasts on a level playing with music. Furthermore, in the last 24 hours, the company announced that it would be testing out playlist features over the course of this summer, helping users to discover new podcast shows. Business Standard said they would be testing the water with just 5% of users in a small percentage of markets (the UK, US, and Canada to name a few) the company wants to combat the issue, quickly. Continue reading “Apple VS Spotify – May 2019”
We predicted in January of this year that Spanish language podcasts would boom in 2019, and as forecasted, our data is showing a marked increase in listens from Spanish speaking countries.
We were originally led to predict the surge in popularity as a result of the growth of Spanish language podcasts on Voxnest (13%+ in 2018), combined with the intuition that market leaders would enter new markets such as South America. And, as reported just three weeks ago, Spotify has had an impressive expansion into the South American market thanks in part to the company’s strong Spanish language content combined with the penetration of android devices in the region.
Last month we introduced you to Alessandra Izzo, our Content Creators Manager, this month we’re introducing you to our newest team member: Emilio Pavia – Senior Mobile Engineer.
As one of our Mobile Engineers, Emilio is responsible for designing and developing all Spreaker mobile Apps (iOS and Android) – he’s working to make our users’ experience as seamless and sleek as can be!
The Voxnest team is expanding. At the end of last year we welcomed our new Head of Content Jonathan Zenti, now we’re excited to introduce our new Head of Strategic Partnership: Mattia Verzella.
Mattia will be responsible for growing the Voxnest brand in a strategic manner with key areas of focus. Firstly, he will work to establish new – and boost existing – partnerships with ad-technology firms, aiming to increase monetization opportunities for both podcasters and advertisers. He will also create channels for content promotion on a variety of digital properties. More broadly, he will work with a variety of tech companies to build new experiences and solutions for both content creators and listeners.
Exciting news, we’ve teamed up with the international music streaming platform Deezer. The partnership will give Deezer a catalogue of audio content and Spreaker’s podcasters the chance to grow their listener and financial potential.
Chris Baughen, VP of Content and Productions at Deezer said: “Deezer can be a platform of choice for the thousands of talented creators who are trying to reach new listeners with their content.”
The digital media landscape is in constant evolution, with changes happening at great speed. Innovations in screen technology, artificial intelligence and automated algorithms are driving these changes at a mindblowing pace; combined with the emergence of virtual reality and voice activated devices the market shows no signs of slowing down in its search to better consumers’ user experience of how they consume media content. Continue reading “Content Consumption: Everything You Need to Know About it in 2018”
Podcast advertising is set to become big business. Already the choice of in the know marketers, it is set to become a much more mainstream choice for brands over the next few years and we’re keen to explore exactly what this means for the market and more specifically media agencies. Continue reading “Media agencies: The Current Spend and Future Trends of Podcast Advertising”
Advertisers and brands constantly need to seek new and innovative ways to reach audiences if they are to hold their own against competitors. In the current market, more and more businesses are looking to audio as a tool to reach their consumers’ subconscious – why? Because it’s economic, creative and subtle in its approach. Continue reading “Audio – A New Era in Advertising?”