While, of course, Spotify and Apple aren’t the only places to listen to podcasts, it’s been incredibly interesting to watch the two audio giants duke it out for listeners during a year of immense growth in the industry. We started reporting on the battle in March – based on the listener data from Voxnest Audience Network – and with nearly each month’s update, we’ve seen one (or typically both) of the companies make pretty significant acquisitions, platform improvements and announcements.
Since we originally reported on Apple and Spotify’s podcast power struggle in March, we’ve been keeping an eye on the tug-of-war between the two audio giants every month or so.
While we had a sneak peek before it came out, Spotify officially rolled out a reengineered library in mid-June. The update gives podcasts a completely separate tab from music, making “getting started and staying up-to-date with podcasts on Spotify a seamless, personalized experience.” Plus, they’ve taken other big steps to emphasize their stake in podcast land by announcing a partnership to produce podcasts with Barack and Michelle Obama and producing more podcast-focused content online. Continue reading “Apple VS Spotify – June 2019”
Since our March report the battle for podcasting power has stepped up a notch – both Apple Podcasts and Spotify have drawn their best weapons in a bid for audio dominance.
In May Bloomberg wrote that Spotify would be focusing the company’s efforts into overhauling the App, putting podcasts on a level playing with music. Furthermore, in the last 24 hours, the company announced that it would be testing out playlist features over the course of this summer, helping users to discover new podcast shows. Business Standard said they would be testing the water with just 5% of users in a small percentage of markets (the UK, US, and Canada to name a few) the company wants to combat the issue, quickly. Continue reading “Apple VS Spotify – May 2019”
Last month we released data comparing Apple and Spotify’s territorial hold within the global podcast industry. This insight proved to be such a revealing piece of content that we plan to follow the pair’s international progress on a monthly basis – with the aim of giving a clear presentation of the rate at which Spotify move into the podcasting world.
In February the data demonstrated Spotify’s expansion into the South American market and its potential to take over India with its imminent launch. Since the report, Spotify officially launched in India and our March map clearly shows its ‘green takeover’. Furthermore, the map also shows that Spotify has taken control of Spain. A demonstration of the platform’s growing dominance within the Spanish language market, with the addition of Spain and the already prominent presence in Latin America – where will they go next considering the medium’s extremely strong Spanish language content?
Spotify’s expansion into new markets is accelerating, and with that has come massive growth in audience worldwide. That growth is so fast, that it looks like the platform may unseat Apple from its decade-long perch at the top of the podcast throne.
According to our data, Spotify has already taken over in South America.