2020 Mid-Year Podcast Industry Report

Introducing the 2020 Mid-Year Preview

If there’s one thing we can all agree on, it’s that 2020 has been nothing short of a wild ride so far. No matter where your company is headquartered or what industry you’re in, you’ve inevitably felt the impact – in one way or another – of the coronavirus pandemic and civil rights unrest in the United States. The podcast industry is certainly no exception. After the banner year that 2019 was for podcasting, the juxtaposition of 2020 has been challenging to maneuver, and now interesting to examine. To say that this will be a less successful year in podcasting is not necessarily true, but the industry has certainly had to do a lot of pivoting and adjusting based on the plans that were laid out at the beginning of the year.  This new mid-year report was part of our original plan for 2020, but the contents are shaping up to look much different than we could’ve originally imagined. While our State of the Podcast Universe Report is typically only released once at the end of the year, we decided that taking a moment to reflect on and analyze the industry more than once a year is important because of how quickly podcasting continues to evolve. And now, more than ever, we think the timing of sharing these mid-year findings can truly be beneficial in helping to guide the industry forward.  Continue reading “2020 Mid-Year Podcast Industry Report”

The State of the Podcast Universe Report 2019

Introducing The State of the Podcast Universe 2019

It’s been nothing short of a banner year for the podcasting industry. While podcasts were gaining some serious steam in 2018, the explosion of growth and evolution of content this year truly took podcasting mainstream. With over 800,000 podcasts in existence and the industry on track to make $1 billion in ad revenue by 2021, there are a whole lot of factors to unpack when it comes to examining what caused podcasts to become part of more than 62 million listeners’ weekly routines this year. In our report, we’ll unpack the biggest podcast industry breakthroughs of 2019:
    1. The “Hollywoodification” of podcasts takes the industry mainstream
    2. International podcast content thrives
    3. Programmatic advertising conversations rise above a whisper
And we’ll cover just about everything that’s been going on throughout the year, plus what we have to look forward to: Continue reading “The State of the Podcast Universe Report 2019”

Do Listening Behaviors Vary Based on a Podcast’s Category?

The Truth

Producing a successful podcast isn’t as simple as it once was. Don’t get us wrong, there’s still plenty of room to make a splash in the industry (as it’s just now really taking off), but it is important as a publisher to take note and make adjustments as insights and information become more readily available.

While there are plenty of general rules of thumb for things like topic selection, show flow/format, publishing times and marketing tactics, we wanted to see if we could drill down and find insights that would be specifically helpful depending on the category of podcast.  

Good thing we did a deep dive, because we found that listening behaviors, based on the podcast’s category, significantly differ. Which means that, as a podcaster, publishing time, based on the podcast’s category, truly matters. This also gives advertisers the data they need to partner with particular podcast categories as an opportunity to develop more time-specific ads.

Continue reading “Do Listening Behaviors Vary Based on a Podcast’s Category?”

Top Growing Podcasting Countries – March 2019

We predicted in January of this year that Spanish language podcasts would boom in 2019, and as forecasted, our data is showing a marked increase in listens from Spanish speaking countries.

We were originally led to predict the surge in popularity as a result of the growth of Spanish language podcasts on Voxnest (13%+ in 2018), combined with the intuition that market leaders would enter new markets such as South America. And, as reported just three weeks ago, Spotify has had an impressive expansion into the South American market thanks in part to the company’s strong Spanish language content combined with the penetration of android devices in the region.

Continue reading “Top Growing Podcasting Countries – March 2019”