Working remotely is steadily becoming the new normal, instead of a rare privilege. According to an estimate by Upwork, the majority of workers in the U.S. will be freelancers by 2027, while in Europe, remote working has increased from 7.7% to 9.8% in the past decade. As remote working increases, the question remains: should you start a company podcast?
We are thrilled to announce, along with Audioboom, a platform that distributes, monetizes and produces podcasts, our advertising technology partnership today. We have worked hand-in-hand to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom’s inventory of podcasts.
According to Edison’s Infinite Dial 2019 report released last week in partnership with Triton Digital, 70% of the US population is familiar with podcasting, up 6% from last year.
Since Edison’s stats are based on U.S. figures, we wanted to add some worldwide insights to the conversation, pulling demographic data from our global network to make comparisons. Based on usage stats from February 2018 and February 2019, we broke the data down based on podcast listening by gender and listening by age to illustrate our angle on the subject.
Last month we introduced you to Alessandra Izzo, our Content Creators Manager, this month we’re introducing you to our newest team member: Emilio Pavia – Senior Mobile Engineer.
As one of our Mobile Engineers, Emilio is responsible for designing and developing all Spreaker mobile Apps (iOS and Android) – he’s working to make our users’ experience as seamless and sleek as can be!
Exciting news, we’ve teamed up with the international music streaming platform Deezer. The partnership will give Deezer a catalogue of audio content and Spreaker’s podcasters the chance to grow their listener and financial potential.
Chris Baughen, VP of Content and Productions at Deezer said: “Deezer can be a platform of choice for the thousands of talented creators who are trying to reach new listeners with their content.”
We are thrilled to announce the addition of a new team member – introducing Jonathan Zenti, who will be taking on the role of Head of Content for the platform.
We’re always looking for ways to better our industry knowledge, it’s the key to improving the platform and in turn the user-experience. Jonathan’s years of experience in the audio industry will be invaluable in taking the brand forward in every respect but most crucially the service we offer users.
The digital media landscape is in constant evolution, with changes happening at great speed. Innovations in screen technology, artificial intelligence and automated algorithms are driving these changes at a mindblowing pace; combined with the emergence of virtual reality and voice activated devices the market shows no signs of slowing down in its search to better consumers’ user experience of how they consume media content. Continue reading “Content Consumption: Everything You Need to Know About it in 2018”
Podcast advertising is set to become big business. Already the choice of in the know marketers, it is set to become a much more mainstream choice for brands over the next few years and we’re keen to explore exactly what this means for the market and more specifically media agencies. Continue reading “Media agencies: The Current Spend and Future Trends of Podcast Advertising”
Advertisers and brands constantly need to seek new and innovative ways to reach audiences if they are to hold their own against competitors. In the current market, more and more businesses are looking to audio as a tool to reach their consumers’ subconscious – why? Because it’s economic, creative and subtle in its approach. Continue reading “Audio – A New Era in Advertising?”
Podcast listeners and advertising are finding mutual understanding: a passion for on-demand audio content. Last year an analysis by Bridge Ratings predicted that as advertisers gained more and more confidence in podcasts, the market spend for the Podcast space will expand at a consistent 25% a year through to 2020. Continue reading “Advertisers Have Found a Home in Podcasts & it’s Successful”