We’re thrilled to reveal our new partnership today with Audion, an audio advertising technology company based in France. The collaboration will give podcasts in our network access to high quality audio ads via Audion’s advertising partners.
We are thrilled to announce, along with Audioboom, a platform that distributes, monetizes and produces podcasts, our advertising technology partnership today. We have worked hand-in-hand to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom’s inventory…
The digital media landscape is in constant evolution, with changes happening at great speed. Innovations in screen technology, artificial intelligence and automated algorithms are driving these changes at a mindblowing pace; combined with the emergence of virtual reality and voice activated devices the market shows no signs of slowing down in its search to better consumers’ user experience of how they consume media content.
Podcast advertising is set to become big business. Already the choice of in the know marketers, it is set to become a much more mainstream choice for brands over the next few years and we’re keen to explore exactly what this means for the market and more specifically media agencies.