Top Growing Podcasting Countries – March 2019

We predicted in January of this year that Spanish language podcasts would boom in 2019, and as forecasted, our data is showing a marked increase in listens from Spanish speaking countries.

We were originally led to predict the surge in popularity as a result of the growth of Spanish language podcasts on Voxnest (13%+ in 2018), combined with the intuition that market leaders would enter new markets such as South America. And, as reported just three weeks ago, Spotify has had an impressive expansion into the South American market thanks in part to the company’s strong Spanish language content combined with the penetration of android devices in the region.

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Data Finds Women Over the Age of 55 Listen to More Podcasts than Men

According to Edison’s Infinite Dial 2019 report released last week in partnership with Triton Digital, 70% of the US population is familiar with podcasting, up 6% from last year.

Since Edison’s stats are based on U.S. figures, we wanted to add some worldwide insights to the conversation, pulling demographic data from our global network to make comparisons. Based on usage stats from February 2018 and February 2019, we broke the data down based on podcast listening by gender and listening by age to illustrate our angle on the subject.

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