In case you haven’t already seen, last month we released our first end of the year report, presenting a panorama of the current audio industry. Among the topics covered, we looked at what we believe to be some of the key trends for podcasting in 2019. Read on to discover our 5 top predictions for the year ahead: Continue reading “5 Podcasting Predictions for 2019”
2018 has been a breakthrough year for podcasting. First, the amount of content being created is soaring. There are over 619,000 podcasts on Apple Podcasts/iTunes alone, with independent and professional content coming from everywhere in the world. That increasing popularity has come with higher quality content, and that’s attracting the attention of programmers from other media: HBO grabbed WNYC’s 2 Dope Queens and Pod Save America, while Amazon Prime Video took on Gimlet’s Homecoming, creating a streaming video series with Julia Roberts on board as the star.
Exciting news, we’ve teamed up with the international music streaming platform Deezer. The partnership will give Deezer a catalogue of audio content and Spreaker’s podcasters the chance to grow their listener and financial potential.
Chris Baughen, VP of Content and Productions at Deezer said: “Deezer can be a platform of choice for the thousands of talented creators who are trying to reach new listeners with their content.”
We are thrilled to announce the addition of a new team member – introducing Jonathan Zenti, who will be taking on the role of Head of Content for the platform.
We’re always looking for ways to better our industry knowledge, it’s the key to improving the platform and in turn the user-experience. Jonathan’s years of experience in the audio industry will be invaluable in taking the brand forward in every respect but most crucially the service we offer users.
If you’re reading this article you’re probably someone who’s active in the podcasting world and are looking to monetize your show – good thinking! Looking at the figures, there’s no denying that the time is now for taking advantage of advertisers’ increased interest in the field.
IAB found in their most recent report that US podcast advertising revenue is expected to grow more than 110% by 2020 and Bridge Ratings stated that in 2017 advertisers in the US invested $314 million in the market. Continue reading “How To Get Sponsors For Your Podcast: 3 Tricks That Will Convince Every Advertiser”
The digital media landscape is in constant evolution, with changes happening at great speed. Innovations in screen technology, artificial intelligence and automated algorithms are driving these changes at a mindblowing pace; combined with the emergence of virtual reality and voice activated devices the market shows no signs of slowing down in its search to better consumers’ user experience of how they consume media content. Continue reading “Content Consumption: Everything You Need to Know About it in 2018”
Podcast advertising is set to become big business. Already the choice of in the know marketers, it is set to become a much more mainstream choice for brands over the next few years and we’re keen to explore exactly what this means for the market and more specifically media agencies. Continue reading “Media agencies: The Current Spend and Future Trends of Podcast Advertising”
Advertisers and brands constantly need to seek new and innovative ways to reach audiences if they are to hold their own against competitors. In the current market, more and more businesses are looking to audio as a tool to reach their consumers’ subconscious – why? Because it’s economic, creative and subtle in its approach. Continue reading “Audio – A New Era in Advertising?”
Podcast listeners and advertising are finding mutual understanding: a passion for on-demand audio content. Last year an analysis by Bridge Ratings predicted that as advertisers gained more and more confidence in podcasts, the market spend for the Podcast space will expand at a consistent 25% a year through to 2020. Continue reading “Advertisers Have Found a Home in Podcasts & it’s Successful”
Dynamically Inserted Advertising or ‘Dynamic Ad Insertion’, is the concept of placing audio adverts in podcast episode downloads, with businesses paying to have their advert available for a certain amount of impressions or plays.
This style of advertising is a hot topic at the moment and one which is still having its pros and cons debated – we look at what potential there is for both podcasters and businesses alike, how to use it to its best potential and what it means for the podcasting industry. Continue reading “Dynamic Ad Insertion – What it is and Why You Should Be Utilising it”