Apple VS Spotify – June 2019

Since we originally reported on Apple and Spotify’s podcast power struggle in March, we’ve been keeping an eye on the tug-of-war between the two audio giants every month or so. 

While we had a sneak peek before it came out, Spotify officially rolled out a reengineered library in mid-June. The update gives podcasts a completely separate tab from music, making “getting started and staying up-to-date with podcasts on Spotify a seamless, personalized experience.” Plus, they’ve taken other big steps to emphasize their stake in podcast land by announcing a partnership to produce podcasts with Barack and Michelle Obama and producing more podcast-focused content online. Continue reading “Apple VS Spotify – June 2019”

Do Listening Behaviors Vary Based on a Podcast’s Category?

The Truth

Producing a successful podcast isn’t as simple as it once was. Don’t get us wrong, there’s still plenty of room to make a splash in the industry (as it’s just now really taking off), but it is important as a publisher to take note and make adjustments as insights and information become more readily available.

While there are plenty of general rules of thumb for things like topic selection, show flow/format, publishing times and marketing tactics, we wanted to see if we could drill down and find insights that would be specifically helpful depending on the category of podcast.  

Good thing we did a deep dive, because we found that listening behaviors, based on the podcast’s category, significantly differ. Which means that, as a podcaster, publishing time, based on the podcast’s category, truly matters. This also gives advertisers the data they need to partner with particular podcast categories as an opportunity to develop more time-specific ads.

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Apple VS Spotify – May 2019

Since our March report the battle for podcasting power has stepped up a notch – both Apple Podcasts and Spotify have drawn their best weapons in a bid for audio dominance.  

In May Bloomberg wrote that Spotify would be focusing the company’s efforts into overhauling the App, putting podcasts on a level playing with music. Furthermore, in the last 24 hours, the company announced that it would be testing out playlist features over the course of this summer, helping users to discover new podcast shows. Business Standard said they would be testing the water with just 5% of users in a small percentage of markets (the UK, US, and Canada to name a few) the company wants to combat the issue, quickly. Continue reading “Apple VS Spotify – May 2019”

Top Growing Podcasting Countries – March 2019

We predicted in January of this year that Spanish language podcasts would boom in 2019, and as forecasted, our data is showing a marked increase in listens from Spanish speaking countries.

We were originally led to predict the surge in popularity as a result of the growth of Spanish language podcasts on Voxnest (13%+ in 2018), combined with the intuition that market leaders would enter new markets such as South America. And, as reported just three weeks ago, Spotify has had an impressive expansion into the South American market thanks in part to the company’s strong Spanish language content combined with the penetration of android devices in the region.

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Apple VS Spotify – March 2019

Last month we released data comparing Apple and Spotify’s territorial hold within the global podcast industry. This insight proved to be such a revealing piece of content that we plan to follow the pair’s international progress on a monthly basis – with the aim of giving a clear presentation of the rate at which Spotify move into the podcasting world.  

In February the data demonstrated Spotify’s expansion into the South American market and its potential to take over India with its imminent launch. Since the report, Spotify officially launched in India and our March map clearly shows its ‘green takeover’. Furthermore, the map also shows that Spotify has taken control of Spain. A demonstration of the platform’s growing dominance within the Spanish language market, with the addition of Spain and the already prominent presence in Latin America – where will they go next considering the medium’s extremely strong Spanish language content?

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Data Finds Women Over the Age of 55 Listen to More Podcasts than Men

According to Edison’s Infinite Dial 2019 report released last week in partnership with Triton Digital, 70% of the US population is familiar with podcasting, up 6% from last year.

Since Edison’s stats are based on U.S. figures, we wanted to add some worldwide insights to the conversation, pulling demographic data from our global network to make comparisons. Based on usage stats from February 2018 and February 2019, we broke the data down based on podcast listening by gender and listening by age to illustrate our angle on the subject.

Continue reading “Data Finds Women Over the Age of 55 Listen to More Podcasts than Men”