Whether you’re a technical whizz or someone who doesn’t know their CMS from their SEO, having a website for your podcast is as essential as packing an umbrella for a holiday in the UK. And, if you’re wondering exactly what a podcast website is and why you need one, then sit back and let us explain.
If you decide that a dedicated website is the right place to host your podcast, then you also need to make it its home! A website will help you distribute your podcast, engage with your audience and its written text will even assist in getting your show indexed by Google – its importance is undeniable.
With this blog, we will guide you through the process of creating a website for your show, for both complete beginners and those with more advanced digital skills.
How To Build a Podcast Website (For The Less-Technically Minded!)
Setting up your own website and publishing your podcast via it, is easier than you might think. Your website will be the place where you host, publish and promote your podcast and once it’s set up your listeners will be able to share your content organically and interact with you directly by leaving comments!
To get started all you need is to have a podcast-ok website domain and there are loads out there, such as Squarespace, Hostgator and many others including Wix and Weebly. The benefits of having your podcast website on Squarespace or any other site means you don’t have to deal with creating an RSS feed which can be a complicated matter and you’ll also be able to track your analytics with ease.
Once you’ve chosen your domain and host, it’s all just about getting your page looking and feeling right for your show. Convey your show’s theme and genre through color, font, and layout and think about presentation tricks such as adding a new page per episode. Little things like this help give your website structure and also assist your listeners in finding what they’re looking for.
For each episode always add a header, a small introduction, and an image so your audience immediately know what that particular episode is about. Also, if you give your podcast episodes numbers it will be easier for your listeners to keep track of where they’re up to.
How To Build a Podcast Website (For Tech Heads)
If you’re someone who feels comfortable at the back-end of websites and the depths of the digital world, we have a simple 4 step guide to creating a website which will work perfectly for your podcast. This guide will get you from the grassroots of choosing your domain name to publishing your podcast.
1. Domain Name
First things first, you need to choose a snappy domain name, one which is going to simultaneously stick in people’s minds while also explaining to them what your show is about. Short and sweet is best and always make sure that it’s something which is easily understood, you don’t want to have to be spelling your site everytime you give out its name!
2. Pick Your Webhost
Once you’ve got your domain name you need to find your website’s home by picking a webhost, and there are thousands out there to choose from. Depending on what your publishing requirements are, you have so many to choose from including: Site5, BlueHost, Siteground and Mddhosting.
3. Install and Configure WordPress
Now it’s time to install and configure WordPress.
- From your site’s dashboard go to Settings > Writing
- Under the Podcasting section click the set-up button to access the Podcasting Settings page.
- To enable your podcast channel, choose an existing category or ‘Add New Category’
- Once you’ve selected your category a link to your podcast feed will be shown – don’t forget to write it down and save the URL (you will need it when submitting to Apple Podcasts).
- The final touch is to make sure your podcast is looking just right, use the Podcast Settings to put in any descriptive text and images to entice listeners in.
Once you’re happy with how it’s looking, click save and you’re ready to start publishing your podcast via WordPress!
4. Add a plugin
The final stage for configuring your site is to add your plugin. Your plugin is the easy way to embed your audio and is your one stop solution for managing your podcast and publishing new episodes. It will even help you create RSS Feeds for your podcast for iTunes and Google Play. We recommend using either the Blubrry or Spreaker Plugin.
Our Top Tips for Publishing Your Podcast to your Website!
And, for the final touches to make your website really pack a punch, here are our top tips:
- Embed your player – That way it’ll sit nicely within your site but most importantly allow you to link your show through to iTunes and Google Play.
- Transcribe your episodes – by putting your shows in written format online you will give a boost to your SEO. To do so there are online tools and also freelance copywriters who offer the service.
- Add as much text as possible! – If you create a blog post for your podcast and add as much text and info as possible it will help your Google ranking.
Last but not least, we wanted to send you on your creative path with some inspiration! Check out these sites for ideas on how to establish podcast websites for different genres.
Interviewed Focussed Site: Majo Molfino
A simple but extremely effective layout which uses strong imagery to draw the eye in. The site’s clear layout divides its content (for both listeners and potential collaborators) in easy to find sections – a great example of a site with audio but also much more.
Podcast Network: Emilcar FM
Bright and eye-catching, Emilcar FM is a great example of how to present the different shows in your network while also highlighting your best new content.
Storytelling Podcast: Mysterious Radio
Looking for a website that immediately gives you the sense and atmosphere of its podcast? Then look no further than, Mysterious Radio, which uses colour and imagery to give listeners a sense of the supernatural.
Now you know how to set up your website there’s nothing to stop you! Get creating today and see the difference it could make to your listener figures and engagement.