Apple VS Spotify – March 2019

Last month we released data comparing Apple and Spotify’s territorial hold within the global podcast industry. This insight proved to be such a revealing piece of content that we plan to follow the pair’s international progress on a monthly basis – with the aim of giving a clear presentation of the rate at which Spotify move into the podcasting world.  

In February the data demonstrated Spotify’s expansion into the South American market and its potential to take over India with its imminent launch. Since the report, Spotify officially launched in India and our March map clearly shows its ‘green takeover’. Furthermore, the map also shows that Spotify has taken control of Spain. A demonstration of the platform’s growing dominance within the Spanish language market, with the addition of Spain and the already prominent presence in Latin America – where will they go next considering the medium’s extremely strong Spanish language content?

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Data Finds Women Over the Age of 55 Listen to More Podcasts than Men

According to Edison’s Infinite Dial 2019 report released last week in partnership with Triton Digital, 70% of the US population is familiar with podcasting, up 6% from last year.

Since Edison’s stats are based on U.S. figures, we wanted to add some worldwide insights to the conversation, pulling demographic data from our global network to make comparisons. Based on usage stats from February 2018 and February 2019, we broke the data down based on podcast listening by gender and listening by age to illustrate our angle on the subject.

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The State of the Podcast Universe Report

Podcasting Listening Statistics report by Voxnest

2018 has been a breakthrough year for podcasting. First, the amount of content being created is soaring. There are over 619,000 podcasts on Apple Podcasts/iTunes alone, with independent and professional content coming from everywhere in the world. That increasing popularity has come with higher quality content, and that’s attracting the attention of programmers from other media: HBO grabbed WNYC’s 2 Dope Queens and Pod Save America, while Amazon Prime Video took on Gimlet’s Homecoming, creating a streaming video series with Julia Roberts on board as the star.

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Meet our New Head of Content Jonathan Zenti

We are thrilled to announce the addition of a new team member – introducing Jonathan Zenti, who will be taking on the role of Head of Content for the platform.

We’re always looking for ways to better our industry knowledge, it’s the key to improving the platform and in turn the user-experience. Jonathan’s years of experience in the audio industry will be invaluable in taking the brand forward in every respect but most crucially the service we offer users.

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Voxnest: The New Professional Solution for Your Podcast Business

Producing a podcast means keeping multiple plates spinning. We put in the hours for those lightning bolt moments of creative payoff, presenting polished and appealing content while just below the surface it’s business as usual. There’s data to track, advertisers to consider, and profit to earn.

Every aspect of the process comes with its own thrills, but it’s easy to get bogged down by the technical nitty-gritty and lose focus of the mission at the heart of your content. What’s needed is a set of heavy-duty solutions that can work in synergy with your creativity and keep the entire production buoyant and flowing. Continue reading “Voxnest: The New Professional Solution for Your Podcast Business”