Advertisers and brands constantly need to seek new and innovative ways to reach audiences if they are to hold their own against competitors. In the current market, more and more businesses are looking to audio as a tool to reach their consumers’ subconscious – why? Because it’s economic, creative and subtle in its approach. Continue reading “Audio – A New Era in Advertising?”
Podcast listeners and advertising are finding mutual understanding: a passion for on-demand audio content. Last year an analysis by Bridge Ratings predicted that as advertisers gained more and more confidence in podcasts, the market spend for the Podcast space will expand at a consistent 25% a year through to 2020. Continue reading “Advertisers Have Found a Home in Podcasts & it’s Successful”
Dynamically Inserted Advertising or ‘Dynamic Ad Insertion’, is the concept of placing audio adverts in podcast episode downloads, with businesses paying to have their advert available for a certain amount of impressions or plays.
This style of advertising is a hot topic at the moment and one which is still having its pros and cons debated – we look at what potential there is for both podcasters and businesses alike, how to use it to its best potential and what it means for the podcasting industry. Continue reading “Dynamic Ad Insertion – What it is and Why You Should Be Utilising it”