Advertisers Have Found a Home in Podcasts & it’s Successful

Podcast listeners and advertising are finding mutual understanding: a passion for on-demand audio content. Last year an analysis by Bridge Ratings predicted that as advertisers gained more and more confidence in podcasts, the market spend for the Podcast space will expand at a consistent 25% a year through to 2020. Continue reading “Advertisers Have Found a Home in Podcasts & it’s Successful”

Dynamic Ad Insertion – What it is and Why You Should Be Utilising it

Dynamically Inserted Advertising or ‘Dynamic Ad Insertion’, is the concept of placing audio adverts in podcast episode downloads, with businesses paying to have their advert available for a certain amount of impressions or plays.

This style of advertising is a hot topic at the moment and one which is still having its pros and cons debated – we look at what potential there is for both podcasters and businesses alike, how to use it to its best potential and what it means for the podcasting industry. Continue reading “Dynamic Ad Insertion – What it is and Why You Should Be Utilising it”