Do Listening Behaviors Vary Based on a Podcast’s Category?

The Truth

Producing a successful podcast isn’t as simple as it once was. Don’t get us wrong, there’s still plenty of room to make a splash in the industry (as it’s just now really taking off), but it is important as a publisher to take note and make adjustments as insights and information become more readily available.

While there are plenty of general rules of thumb for things like topic selection, show flow/format, publishing times and marketing tactics, we wanted to see if we could drill down and find insights that would be specifically helpful depending on the category of podcast.  

Good thing we did a deep dive, because we found that listening behaviors, based on the podcast’s category, significantly differ. Which means that, as a podcaster, publishing time, based on the podcast’s category, truly matters. This also gives advertisers the data they need to partner with particular podcast categories as an opportunity to develop more time-specific ads.

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Apple VS Spotify – May 2019

Since our March report the battle for podcasting power has stepped up a notch – both Apple Podcasts and Spotify have drawn their best weapons in a bid for audio dominance.  

In May Bloomberg wrote that Spotify would be focusing the company’s efforts into overhauling the App, putting podcasts on a level playing with music. Furthermore, in the last 24 hours, the company announced that it would be testing out playlist features over the course of this summer, helping users to discover new podcast shows. Business Standard said they would be testing the water with just 5% of users in a small percentage of markets (the UK, US, and Canada to name a few) the company wants to combat the issue, quickly. Continue reading “Apple VS Spotify – May 2019”

Top Growing Podcasting Countries – March 2019

We predicted in January of this year that Spanish language podcasts would boom in 2019, and as forecasted, our data is showing a marked increase in listens from Spanish speaking countries.

We were originally led to predict the surge in popularity as a result of the growth of Spanish language podcasts on Voxnest (13%+ in 2018), combined with the intuition that market leaders would enter new markets such as South America. And, as reported just three weeks ago, Spotify has had an impressive expansion into the South American market thanks in part to the company’s strong Spanish language content combined with the penetration of android devices in the region.

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Apple VS Spotify – March 2019

Last month we released data comparing Apple and Spotify’s territorial hold within the global podcast industry. This insight proved to be such a revealing piece of content that we plan to follow the pair’s international progress on a monthly basis – with the aim of giving a clear presentation of the rate at which Spotify move into the podcasting world.  

In February the data demonstrated Spotify’s expansion into the South American market and its potential to take over India with its imminent launch. Since the report, Spotify officially launched in India and our March map clearly shows its ‘green takeover’. Furthermore, the map also shows that Spotify has taken control of Spain. A demonstration of the platform’s growing dominance within the Spanish language market, with the addition of Spain and the already prominent presence in Latin America – where will they go next considering the medium’s extremely strong Spanish language content?

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Data Finds Women Over the Age of 55 Listen to More Podcasts than Men

According to Edison’s Infinite Dial 2019 report released last week in partnership with Triton Digital, 70% of the US population is familiar with podcasting, up 6% from last year.

Since Edison’s stats are based on U.S. figures, we wanted to add some worldwide insights to the conversation, pulling demographic data from our global network to make comparisons. Based on usage stats from February 2018 and February 2019, we broke the data down based on podcast listening by gender and listening by age to illustrate our angle on the subject.

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Introducing Spreaker’s New Senior Mobile Engineer

Last month we introduced you to Alessandra Izzo, our Content Creators Manager, this month we’re introducing you to our newest team member: Emilio Pavia – Senior Mobile Engineer.

As one of our Mobile Engineers, Emilio is responsible for designing and developing all Spreaker mobile Apps (iOS and Android) – he’s working to make our users’ experience as seamless and sleek as can be!

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Introducing Spreaker’s New Content Creators Manager

We’re growing! We’re excited to announce the arrival of our latest team member: Alessandra Izzo, who will be working as Content Creators Manager.

Alessandra’s main task will be to make sure that the users of our sister company, Spreaker, get an App that is outstanding on every level. On a day-to-day level Alessandra will be responsible for making the Studio App run smoothly, while also working towards making it its most user-friendly version to date.

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3 Reasons Why Spanish Language Podcasts Will Boom in 2019

Last year Spanish language podcasts hosted on Voxnest grew 13% – a substantial figure and one which we expect to grow even further in 2019. Why? It’s as simple as this: the audience is huge and it’s continuing to grow. The number of US residents who speak Spanish at home has grown 133.4% since 1990 and Latin America has a population of 640 million – these are impossibly huge numbers.

However, apart from the data there are also three important developments and trends which we believe will help accelerate growth even further.

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