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Top Growing Podcasting Countries – March 2019

We predicted in January of this year that Spanish language podcasts would boom in 2019, and as forecasted, our data is showing a marked increase in listens from Spanish speaking countries.

We were originally led to predict the surge in popularity as a result of the growth of Spanish language podcasts on Voxnest (13%+ in 2018), combined with the intuition that market leaders would enter new markets such as South America. And, as reported just three weeks ago, Spotify has had an impressive expansion into the South American market thanks in part to the company’s strong Spanish language content combined with the penetration of android devices in the region.

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Apple VS Spotify – March 2019

Last month we released data comparing Apple and Spotify’s territorial hold within the global podcast industry. This insight proved to be such a revealing piece of content that we plan to follow the pair’s international progress on a monthly basis – with the aim of giving a clear presentation of the rate at which Spotify move into the podcasting world.  

In February the data demonstrated Spotify’s expansion into the South American market and its potential to take over India with its imminent launch. Since the report, Spotify officially launched in India and our March map clearly shows its ‘green takeover’. Furthermore, the map also shows that Spotify has taken control of Spain. A demonstration of the platform’s growing dominance within the Spanish language market, with the addition of Spain and the already prominent presence in Latin America – where will they go next considering the medium’s extremely strong Spanish language content?

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Data Finds Women Over the Age of 55 Listen to More Podcasts than Men

According to Edison’s Infinite Dial 2019 report released last week in partnership with Triton Digital, 70% of the US population is familiar with podcasting, up 6% from last year.

Since Edison’s stats are based on U.S. figures, we wanted to add some worldwide insights to the conversation, pulling demographic data from our global network to make comparisons. Based on usage stats from February 2018 and February 2019, we broke the data down based on podcast listening by gender and listening by age to illustrate our angle on the subject.

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Introducing Spreaker’s New Senior Mobile Engineer

Last month we introduced you to Alessandra Izzo, our Content Creators Manager, this month we’re introducing you to our newest team member: Emilio Pavia – Senior Mobile Engineer.

As one of our Mobile Engineers, Emilio is responsible for designing and developing all Spreaker mobile Apps (iOS and Android) – he’s working to make our users’ experience as seamless and sleek as can be!

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Introducing Spreaker’s New Content Creators Manager

We’re growing! We’re excited to announce the arrival of our latest team member: Alessandra Izzo, who will be working as Content Creators Manager.

Alessandra’s main task will be to make sure that the users of our sister company, Spreaker, get an App that is outstanding on every level. On a day-to-day level Alessandra will be responsible for making the Studio App run smoothly, while also working towards making it its most user-friendly version to date.

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3 Reasons Why Spanish Language Podcasts Will Boom in 2019

Last year Spanish language podcasts hosted on Voxnest grew 13% – a substantial figure and one which we expect to grow even further in 2019. Why? It’s as simple as this: the audience is huge and it’s continuing to grow. The number of US residents who speak Spanish at home has grown 133.4% since 1990 and Latin America has a population of 640 million – these are impossibly huge numbers.

However, apart from the data there are also three important developments and trends which we believe will help accelerate growth even further.

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Introducing Voxnest’s New Head of Strategic Partnerships

The Voxnest team is expanding. At the end of last year we welcomed our new Head of Content Jonathan Zenti, now we’re excited to introduce our new Head of Strategic Partnership: Mattia Verzella.

Mattia will be responsible for growing the Voxnest brand in a strategic manner with key areas of focus. Firstly, he will work to establish new – and boost existing – partnerships with ad-technology firms, aiming to increase monetization opportunities for both podcasters and advertisers. He will also create channels for content promotion on a variety of digital properties. More broadly, he will work with a variety of tech companies to build new experiences and solutions for both content creators and listeners.

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