In the majority of the months that we’ve been covering the battle for podcast listeners between Apple and Spotify, we’ve seen both companies make serious investments and improvements to gain new users… until September. In last month’s update, we shared that Spotify was the only one who continued to make big moves in the podcasting department. However, it made sense considering that Apple’s new product releases occur most years in September. Yet, here we are detailing the happenings of October and Apple let another month go by without making any podcast countermoves.
We’re thrilled to reveal our new partnership today with Audion, an audio advertising technology company based in France. The collaboration will give podcasts in our network access to high quality audio ads via Audion’s advertising partners.
While, of course, Spotify and Apple aren’t the only places to listen to podcasts, it’s been incredibly interesting to watch the two audio giants duke it out for listeners during a year of immense growth in the industry. We started reporting on the battle in March – based on the listener data from Voxnest Audience Network – and with nearly each month’s update, we’ve seen one (or typically both) of the companies make pretty significant acquisitions, platform improvements and announcements.
Audio technology company Voxnest is proud to announce the partnership between their podcasting platform, Spreaker, and StreetLib, an Italy-based digital book distributor. The two companies are partnering in order for their podcasters and book publishers to easily develop a secondary medium to spread their stories even further.
Regardless of who you are or what you do, there’s a pretty solid chance that you’re aware of the increasing number of podcasts at your fingertips. But, the average joe might not be aware of just how much growth the podcast industry is experiencing. Yes, according to Chartable, there are 700,000+ podcasts out there; but the more staggering statistic that truly showcases the industry’s explosiveness – and helps to legitimize it – is that, as reported on by The Verge, podcasting is expected to hit $1 billion in revenue by 2021.
Since March, we’ve been tracking the crusades for podcast listeners from both Apple and Spotify. Without fail, both companies have brought a new announcement or improvement to their podcast offerings each month. And, each month we’ve seen listeners gained by Spotify, while Apple often re-stakes their claim in countries that were previously stolen from them.
While we’ve been to just about every big industry event over the last several years, Podcast Movement earlier last month was one of our favorite events that we’ve been a part of! A big reason for that was our sponsorship of the Live Stage sessions. While there were a ton of great sessions throughout the week in Orlando, we had the pleasure of setting the program for five of the panels. Led by our Head of Content, Jonathan Zenti, we truly had a fantastic variety of topics and speakers.
We are thrilled to announce, along with Audioboom, a platform that distributes, monetizes and produces podcasts, our advertising technology partnership today. We have worked hand-in-hand to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom’s inventory of podcasts.
We’re so thrilled that Podcast Movement is finally upon us! It’s the largest conference in the industry, so if you’re feeling overwhelmed… you’re not alone. Some of our leadership team took a few minutes to share the events they’re looking forward to the most, and gave some advice on how to get the most out of this podcast-packed week in Orlando!
It’s no secret, Apple and Spotify are engaged in a pretty intense battle for podcast listeners, and we’ve been reporting on it since things really started to heat up in March.
Over the last couple of months, Spotify has shifted gears and has been hitting Europe hard. As we detailed last month, Spotify’s takeover of Germany (among other European countries) was particularly significant because of how much the growth is occurring there in the podcast industry.