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3 Reasons Why Spanish Language Podcasts Will Boom in 2019

Last year Spanish language podcasts hosted on Voxnest grew 13% – a substantial figure and one which we expect to grow even further in 2019. Why? It’s as simple as this: the audience is huge and it’s continuing to grow. The number of US residents who speak Spanish at home has grown 133.4% since 1990 and Latin America has a population of 640 million – these are impossibly huge numbers.

However, apart from the data there are also three important developments and trends which we believe will help accelerate growth even further.

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Introducing Voxnest’s New Head of Strategic Partnerships

The Voxnest team is expanding. At the end of last year we welcomed our new Head of Content Jonathan Zenti, now we’re excited to introduce our new Head of Strategic Partnership: Mattia Verzella.

Mattia will be responsible for growing the Voxnest brand in a strategic manner with key areas of focus. Firstly, he will work to establish new – and boost existing – partnerships with ad-technology firms, aiming to increase monetization opportunities for both podcasters and advertisers. He will also create channels for content promotion on a variety of digital properties. More broadly, he will work with a variety of tech companies to build new experiences and solutions for both content creators and listeners.

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The State of the Podcast Universe Report

Podcasting Listening Statistics report by Voxnest

2018 has been a breakthrough year for podcasting. First, the amount of content being created is soaring. There are over 619,000 podcasts on Apple Podcasts/iTunes alone, with independent and professional content coming from everywhere in the world. That increasing popularity has come with higher quality content, and that’s attracting the attention of programmers from other media: HBO grabbed WNYC’s 2 Dope Queens and Pod Save America, while Amazon Prime Video took on Gimlet’s Homecoming, creating a streaming video series with Julia Roberts on board as the star.

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New Partnership Between Voxnest and Deezer

Exciting news, we’ve teamed up with the international music streaming platform Deezer. The partnership will give Deezer a catalogue of audio content and Spreaker’s podcasters the chance to grow their listener and financial potential.

Chris Baughen, VP of Content and Productions at Deezer said: “Deezer can be a platform of choice for the thousands of talented creators who are trying to reach new listeners with their content.”

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Meet our New Head of Content Jonathan Zenti

We are thrilled to announce the addition of a new team member – introducing Jonathan Zenti, who will be taking on the role of Head of Content for the platform.

We’re always looking for ways to better our industry knowledge, it’s the key to improving the platform and in turn the user-experience. Jonathan’s years of experience in the audio industry will be invaluable in taking the brand forward in every respect but most crucially the service we offer users.

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How To Get Sponsors For Your Podcast: 3 Tricks That Will Convince Every Advertiser

If you’re reading this article you’re probably someone who’s active in the podcasting world and are looking to monetize your show – good thinking! Looking at the figures, there’s no denying that the time is now for taking advantage of advertisers’ increased interest in the field.

IAB found in their most recent report that US podcast advertising revenue is expected to grow more than 110% by 2020 and Bridge Ratings stated that in 2017 advertisers in the US invested $314 million in the market. Continue reading “How To Get Sponsors For Your Podcast: 3 Tricks That Will Convince Every Advertiser”

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Content Consumption: Everything You Need to Know About it in 2018

The digital media landscape is in constant evolution, with changes happening at great speed. Innovations in screen technology, artificial intelligence and automated algorithms are driving these changes at a mindblowing pace; combined with the emergence of virtual reality and voice activated devices the market shows no signs of slowing down in its search to better consumers’ user experience of how they consume media content. Continue reading “Content Consumption: Everything You Need to Know About it in 2018”

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Media agencies: The Current Spend and Future Trends of Podcast Advertising

Podcast advertising is set to become big business. Already the choice of in the know marketers, it is set to become a much more mainstream choice for brands over the next few years and we’re keen to explore exactly what this means for the market and more specifically media agencies. Continue reading “Media agencies: The Current Spend and Future Trends of Podcast Advertising”