We’re thrilled to introduce the Podcast Advertising Industry Summit, our first-ever virtual summit on June 30 from 1 pm to 3 pm EST.
Because of the COVID-19 pandemic, the opportunity for our industry to meet in-person at our favorite yearly events has been halted. But, the podcasting industry, and the advertising segment, certainly has not stopped during this crisis. In fact, our industry – just like many others – has had to pivot and face a lot of new challenges. We still much to talk about and a lot we can learn from one another, even if it’s via a digital room instead of a conference hall.
Working remotely is steadily becoming the new normal, instead of a rare privilege. According to an estimate by Upwork, the majority of workers in the U.S. will be freelancers by 2027, while in Europe, remote working has increased from 7.7% to 9.8% in the past decade. As remote working increases, the question remains: should you start a company podcast?
Update on April 22, 2020
Since our original post in March (at the bottom of this page), we’ve continued to track the podcast listening trends across the globe during the COVID-19 pandemic. Below you can see how overall listening and category listens have adjusted in the last month across the US, Europe, wItaly and Spain.
We’re thrilled to announce that we’ve signed a new agreement with Nielsen today for the use of Nielsen Audience Segments. With this contract, both advertisers who utilize Voxnest Audience Network and podcast publishers on Spreaker, a Voxnest brand, will utilize the integrated data in order to achieve a richer understanding of podcast listeners, get specific with audience targeting, and drive better advertising outcomes overall.
With the coronavirus pandemic quickly growing around the globe, millions of people have shifted their daily routines and started working from home. Voxnest knows a thing or two about working from home, as we’re a fully remote company. While our team members are still being personally impacted by the challenges of this time, we can ensure both the wellbeing of our employees and the full operation of all our products. Continue reading “How to improve your remote work routine during COVID-19”
Introducing The State of the Podcast Universe 2019It’s been nothing short of a banner year for the podcasting industry. While podcasts were gaining some serious steam in 2018, the explosion of growth and evolution of content this year truly took podcasting mainstream. With over 800,000 podcasts in existence and the industry on track to make $1 billion in ad revenue by 2021, there are a whole lot of factors to unpack when it comes to examining what caused podcasts to become part of more than 62 million listeners’ weekly routines this year. In our report, we’ll unpack the biggest podcast industry breakthroughs of 2019:
- The “Hollywoodification” of podcasts takes the industry mainstream
- International podcast content thrives
- Programmatic advertising conversations rise above a whisper
In the majority of the months that we’ve been covering the battle for podcast listeners between Apple and Spotify, we’ve seen both companies make serious investments and improvements to gain new users… until September. In last month’s update, we shared that Spotify was the only one who continued to make big moves in the podcasting department. However, it made sense considering that Apple’s new product releases occur most years in September. Yet, here we are detailing the happenings of October and Apple let another month go by without making any podcast countermoves.
We’re thrilled to reveal our new partnership today with Audion, an audio advertising technology company based in France. The collaboration will give podcasts in our network access to high quality audio ads via Audion’s advertising partners.